The pandemic kick-started a behaviour shift that will most likely be permanent. Years of spending and projected consumer behavior shift happened in a matter of weeks. Products that were rarely bought online became online staples. Immediacy, convenience, and speed became top consumer demands. Brands had to strengthen their omni channel strategies, invest in their social media and demonstrate authenticity to have staying power.
As part of the eCommerce Awards 2021 we conducted a detailed survey of the 90k+thousand unique mobile numbers that voted. 14.6k of those people agreed to take part in a survey and we have some of the results from that survey below.