The aim of every eCommerce store is to generate traffic, which can either be through paid campaigns or through SEO. Paid campaigns work only until your advertising budget lasts. SEO, on the other hand, generates organic traffic which is completely free. The aim of SEO is to start ranking on the first page of Google for certain keywords. eCommerce stores can achieve this objective by creating content that ranks on Search Engine Results Pages (SERPs). The content can be for the website’s feature pages, collections pages or in the form of blogs. Writing structured and well-thought content helps with your eCommerce store’s SEO.
There are a few things to be kept in mind while writing SEO ranking content. You need to know tips that help you craft your content for better search engine rankings. While writing content for a website or blog, it is important to keep in mind using keywords wisely since they play an essential role in your online promotion campaigns. Over-usage of keywords might lead to keyword stuffing, which is considered bad SEO practice, so it is important to use them in an effective manner.
This article tells you the 7 steps to write content that is optimized for search engines:
It's a good idea to create a template or a general outline from which you can write your articles. This way you can brainstorm your ideas first and write in a structured manner. Structured content is preferred by Google’s algorithms and helps your content to rank better.
Most people who are in SEO tend to use the same words and phrases repeatedly. Forgetter SEO-ranking content you need to avoid this habit as much as possible. You need to write useful articles that provide value for your readers instead of self-promotional content. This way your readers will be more likely to linkback to you, share your content with their friends and return again in the future. Remember: the main reason for creating content is to provide useful information for your readers so always keep this in mind before publishing any articles. Therefore, every piece of content should be useful.
Write on topics that are related to your eCommerce store’s niche and include keywords throughout the article without sounding unnatural. To do that you need to research keywords through brainstorming & keyword tools.
When creating content for your website, it helps to have a few keywords in mind. Then you can research these keywords by using free online tools such as the Google Keyword Planner Tool to see how much search volume they get each month. Google AdWords Keyword Planner Tool will also help you understand how hard it will be to rank for certain keywords.
Once you have created a list of keywords, then it is time to insert your chosen keywords into the article but make sure that it sounds natural and doesn't sound like you are trying to stuff the words in there! Make sure that your main keyword is one or two words away from the start of the sentence for better rankings. You can group related keywords together. Additionally, you can also create topic clusters from related keywords.
The title (H1) is very important because this is where you make it clear to the search engines what your article is about (ideally with one to two keywords).Make sure that your title also appeals to the readers so that they want to read the article. Include sub-headings (H2, H3 etc.) in your article as they also help search engines to understand what exactly is being discussed in a particular page.
Make it obvious to the search engines that your content is well-researched by making use of internal linking and inbound links. This will make your written content look well-researched on the subject because you are providing access to related information. Moreover, the more detailed the content is the better is the chance of receiving backlinks. The stronger your backlink profile is, the more is the chance of your content ranking higher on SERPs.
Make it clear what you want people to do after they read your article (i.e. Subscribe, sign up for a newsletter, leave a comment etc.) so that your readers will be more likely to do this. This will also help with your SEO-ranking as you can see from the title of this article it includes "SEO for eCommerce "that allows people to understand what they will learn after reading the article. There's no use writing an article about something when you haven't got anything to write that is worthwhile, unique or helpful for the reader. If possible, find someone else who knows nothing about your subject matter to read through your article. They will be able to provide valuable feedback about whether your article makes sense and if they can understand what you are trying to say.
Don't just copy and paste content from other websites because this is considered duplicate content and won't be ranked very well by the search engines. Moreover, it becomes pretty obvious when you copy someone else's work and you might get accused of plagiarism.
Make sure that your website has clear objectives and that you know what kind of information people want from your website before you create any SEO ranking content. Before setting your own goals, you need to analyse your competitors' strengths. The best way of making your website content better than your competitors is to find out what they are doing well and then try to improve on it. While creating your goals, focus on writing different types of content. Don't just focus on writing articles, you can also use other forms of media such as images or even videos to provide information for your audience. Create relevant infographics as they are great for sharing your ideas, but more importantly they show that you know what you are talking about. Moreover, people love infographics because they are easy to comprehend.
To summarize, you need to write content for your eCommerce store anyways. However, learning how to write content that allows your website to rank on search engines can give an extra boost to your eCommerce store. Keep in mind that SEO is a slow process and requires constant efforts to get any significant result. Writing SEO content is beneficial as it can help you save some money that you would otherwise spend on paid marketing.
Even if you are not an expert on SEO, just remembering a few basic techniques can help your eCommerce store. These tips include doing keyword research and aiming for keywords that have a high volume and low difficulty. Additionally, writing meta description and meta titles is a must. Following a template that includes both primary and secondary keywords is also essential. Lastly, remember that your users will only read your content if you have something valuable to offer. Therefore, just stuffing keywords into the content and not writing according to the user’s search intent will not assist you if you are trying to do SEO for your eCommerce store.