eCommerce testing helps you evaluate the functionality and efficiency of your ecommerce website and applications. This type of website testing analyses your platforms from different aspects such as navigational design, overall functionality, specifications, available features as well as security.
eCommerce testing can help you avoid major errors and ensure the delivery of a seamless shopping experience. While earlier forms of testing focused only on security, in the contemporary setting it is important that testing is holistic and scrutinizes each component for its Ease Of Use and Usability.
By effectively testing your eCommerce websites, you can combat issues before they arise and understand how your website performs in the real world more deeply.
Since eCommerce websites integrate multiple platforms and applications to make their stores run, an effective eCommerce Test can help you detect bugs in the system. It is important that your run a trial and test automation for your website once you’ve implemented new solutions, this can prevent buggy solutions from getting published and give you a better understanding of the changes.
If your website is down not only does it keep you from accepting orders and making sales, but it drives your organic traffic away! An Infonetics Survey found that companies in United States lose up to 100 million per year to downtime. Testing your navigational flow as well as your hosting services can help you prevent unplanned downtimes.
Some research suggest that consumers go directly to the search bar when visiting a website. This means that your eCommerce website should provide seamless searching through your product catalogue and if possible look books. Similarly, if your website loads slowly your customers are more likely to abandon it.
Problems with your shopping cart will inhibit your customers from placing orders even though they have already passed through browsing and selection phase. Hence, buggy shopping cart experiences can lead to more rejection at the doorstep. Comprehensive evaluations of your cart to checkout experience can help you identify if customers are able to use their discount codes or avail coupons.
When you conduct extensive audits of your ecommerce management platforms as well as its UI, you will be able to identify potential vulnerabilities that can be exploited by black hat hackers or fraudulent parties. Additionally, this layer of testing provides security on two ends, first it secures you from malicious activity, but it also secures your customers and ensures their transactions are safe!
To help you get started, we have prepared a checklist of components and features you should look out for:
Hero Images are the large banners at the top of the first page of your website. This is the first image a consumer sees on your platform.
a) Does the image Auto Scroll? If yes, how often?
b) How quickly does the image load? Is it interactive?
Once a consumer starts adding products to their cart, that means that your business is at the last step before onboarding. Hence, shopping carts are an important site for business and decision making both for you and your consumers. Buggy, slow or lengthy shopping cart experiences can drive consumers away from the doorstep and result in the loss of all the hard work that went into consumer acquisition and awareness.
When testing your Shopping Cart, ensure that basic features like adding and removing items work seamless and visibly. Additionally, adding or removing different items from the cart should reflect seamlessly in the number of items in the cart as well as the total price.
Building seamless and easy checkouts can be challenging, hence bSecure has worked tirelessly to figure a out a formula that doesn’t fail. Read more about our easy Checkout Process here or head on over here to test out our Demo.
Your Searching features should allow consumers to effectively filter data through categories like colour, size, price, availability, and ratings. Moreover, the number of results displayed per search page can needs to be optimized for the right balance between visibility and avoiding the paradox of choice.
bSecure can help you avoid abandonment at this stage and save you the time in testing your checkout funnel. Not only do we provide integrations with multiple payment gateways, but we also offer you detailed reports by Google Analytics to help you understand user behavior at the doorstep. Read more about what you can do with Data and bSecure on our blog.
A comprehensive test of your ecommerce website can help you debug and prevent problems. It also ensures that your website continues to perform effectively as business proceeds. For a detailed audit of your website, you can also investigate:
bSecure helps you stay on top of your testing by providing you with detailed reports by Google Analytics. Our plug-and-play check out solution is easy to integrate and provides you with the capability to analyse how your customers experience shopping cart experience in depth. Moreover, our checkout funnel is regularly tested and optimized for maximum Ease of Use and minimum friction. Become a part of our amazing roster of clients by signing up here!