Pakistan's eCommerce market has been growing as is evident in the data that is coming out. However, we also wanted to look at non-financial data to see how quickly eCommerce stores are growing in Pakistan and what technology they are using.
We used data from various online sources including our own internal CRM to create this report and we ask that everyone takes it with a pinch of salt. The data is supposed to only provide a representation of averages and in by no means is 100% correct. It should serve as more of a guideline than anything else.
While this has no impact on the overall growth of eCommerce it is interesting to see that most stores seem to prefer going with a .com domain as compared to a .pk or .com.pk domain.
WooCommerce is the king when it comes to eCommerce stores in Pakistan with 62% of stores using it. Shopify comes next with 26% of stores.
When segmented by category WooCommerce still turns out to be the big winner, for the fashion category however by a much smaller margin. From personal experience I have also found that most big fashion brands tend to use Shopify, while several large fashion houses even using Shopify Plus.
Food & Drink stores seem to prefer WooCommerce nearly three quarters of the time, while consumer electronics store seem to prefer it two-thirds of the time.
The number of eCommerce stores opening up has been accelerating quick rapidly. Looking at data from when domain names were purchased we can see a rising trend.
The number of stores created every month is rising and it seems to have peaked in February 2021 with almost 800 stores being created.
The number of products per store is another metric that most stores look at. The greater the number of products, the longer tail of customers you can target. That is of course not the case for boutique stores.
The vast majority of stores had less than 100 products, with very few stores having more than 5,000 products. I would also wager that a lot of these products are inactive as well, as purely based on my experience and anecdotal experience I feel that these numbers are too high, especially when you come to the stores with over 5,000+ products.
If we then compare these same numbers on a category wise basis that 50% consumer electronics stores have between 100-250 products while just over 50% of fashion stores have between 50 and 250 products. However, 50% of Food & Drink stores have less than 50 products, which leads me to two possible conclusions, firstly people start food and drink stores much faster given its easier and then did not expand their product line, or that Kiryana stores have started to come online and they are putting up their most fast moving items on sale (option three would that the data is incorrect and our scrapers did not work effectively on these stores)
This data is meant to serve as a high level overview of what is happening from a non-financial perspective within the eCommerce market. The data is missing a lot of key variables, for example a lot of eCommerce stores are now using platforms such as Chikoo & Dukan.pk to create stores, these stores are created within a sub-domain and therefore are not included in the list.