How to build an eCommerce store with WordPress

Looking to start your own eCommerce store so that you can sell products and services directly to consumers over the internet, but don't have huge amounts of funds lying to build a website? If so, this article is perfect as it will teach you how to set up your own eCommerce store with WordPress in order to get your new company off the ground. eCommerce stores have become increasingly popular in recent years, as more and more people are shopping online for everything from clothing to electronics. There are several reasons why you might want to start an eCommerce store. Perhaps you're a small business owner who wants to sell your products online, or maybe you're an entrepreneur who wants to start a new online business. Overall, eCommerce stores can be a great way to make extra income by selling products that you own or by becoming a third-party seller. WordPress is a free and open-source content management system that can be used by both individuals and large organizations to publish web content. We'll cover the basics of running an eCommerce website for novice online business owners. Let's dive in to understand how to create an online store using WordPress as well as some of its more popular features such as plugins.

Getting familiar with website builders

There are many ways to create a website, but the most popular one amongst non-coders is by using website builders. Website builders allow you to choose a template for your site, add your content and customize the look and feel of it until it's just the way you want it. Plus, the best part about them is that many of them are free to use. Website building tools can make creating a website much easier. Most of them allow you to choose from a range of templates, which you can then customize to your liking. This means that even if you have no experience in design or coding, you can still start by following the simple steps of creating an account and starting your eCommerce store with free online website builders. A type of website builder is the do-it-yourself (DIY) builder that allows you to create your website from scratch using tools such as Wix and Squarespace. There are also template-based website builders available which allow you to choose a template, then customize it with your own content. These types of websites are fairly simple - just select the template you like and you're good to go. You can also make use of the drag-and-drop feature that allows you to simply drag and drop your content onto the template you like. It's easy to use and gives you more control over your website.

Basic steps to building your own eCommerce store on WordPress

Building your own WordPress website is a great way to get started in the world of eCommerce.

But why WordPress?

When it comes to creating an online store, WordPress is a great option for small business owners and entrepreneurs. Apart from being one of the most popular website builders out there, it is free to use unless you install paid plugins. WordPress is open source, making it a cost-effective way to get your business online. Additionally, WordPress is easy to use, so you can quickly create a website that looks great and is easy to navigate.

To keep things simple, we'll explain only the basic steps of building your eCommerce store in this tutorial.

In order to build your own WordPress website, you'll need to purchase a domain name and hosting plan. A domain name is simply the web address of your site (e.g., while hosting is the service that stores your website's files and allows it to be accessed by people all over the world.

There are many different hosting providers out there, but most offer similar services at very similar price points.

First, you need to go to where you will be prompted to download a small installer file which you can use to get started. The detailed instructions to set up WordPress are mentioned on the website.

After you have WordPress installed, it's time to customize the look of your website. You'll notice that the default WordPress theme is already installed and activated, but let's change this to a fresh new design right from our dashboard. Click on 'Appearance | Theme' and then click on the "Install" button in the top bar.

For an eCommerce store, we recommend choosing the “Shopkeeper” theme as it is one of the most popular eCommerce themes out there.

Once you've chosen your theme, go ahead and click on 'Customize' from the top navigation bar to begin customizing your website! Once you have your theme installed, you can access the dashboard of WordPress by typing your domain name in the following manner:

After you enter your credentials, can start adding your products by selecting one of the many options available on the left side of the dashboard panel.

You can create menus, set shipping prices, upload images, create categories according to your eCommerce niche.

You can also start creating pages and posts for your website.

You can also make your product catalogue by creating a collection, which is the equivalent of a product category, and then you’ll need to add products under that collection.

One of the best things about WordPress is the plugin directory that is available for free. You can search through the directory to find plugins that are designed for any purpose you need, whether it’s creating an online store or something else.

You can install paid plugins in WordPress if you want your website to perform advanced functions.

The last thing you’ll need to do is install Google Analytics so that you can learn more about how people are interacting with your website and what they’re doing on it.

Once you have Google Analytics installed, you can view analytics reports on a daily basis to get more information on how many visitors your site is getting and how long they spend on different areas of your site.

By following the aforementioned steps, you can quickly create a website that is both functional and easy to navigate.

Useful Tips For Creating Your own eCommerce Store

WordPress provides you with a host of tools that can help you when designing your site.

One of the benefits of using WordPress is that there are several plugins and tools that can help you save time when designing your site. For example, the WPBakery Page Builder plugin allows you to quickly create custom pages and posts with drag-and-drop ease. Additionally, there are a number of tutorials and guides available online that can help you get started with building your eCommerce store. By taking advantage of these tools and resources, you can save time and energy while still creating a beautiful and effective website.

Following are some tips that will come in handy when you create your own eCommerce store:

Domain names

When choosing a domain name for your website, it’s important to choose one that is easy to remember and that accurately represents your business. Additionally, you’ll want to make sure that the domain name is available so that you can purchase it. You can use a site like Name cheap to check the availability of different domain names.

Hosting providers

When it comes to hosting your website, there are a variety of different options available. It’s important to choose a hosting provider that is reliable and that has a good reputation. Additionally, you’ll want to make sure that the hosting provider offers a good amount of storage and bandwidth so that your website can grow.


When it comes to choosing a theme for your WordPress website, there are several options available. It's important that you choose a theme that works well on mobile devices and that has a good user interface since this will be the first thing your visitors see when they visit your website. Shopkeeper theme checks all the boxes.

Make sure you do not let the task of building a website overwhelm you. Get done with setting up your eCommerce store as quickly as possible so that you can start offering convenience for your existing customers, lower your overhead costs and increase your sales.

Lastly, remember that if you want your customers to keep visiting your eCommerce website, you need to make sure to offer your customers a high level of customer service.


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