Shopify is a Canadian eCommerce company that provides a web-based platform for businesses to create an online store. It is also the name of its proprietary eCommerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services including payment gateways, marketing, shipping and customer engagement tools to simplify the process of running an online store.

Shopify is a platform that allows businesses of all sizes to create an online store. Shopify is used by businesses of all types and sizes, from small businesses to large enterprises. Shopify offers a wide range of features and benefits that make it an ideal platform for businesses looking to sell online. Shopify is used as a website hosting solution. This means that businesses using Shopify do not need to worry about hosting their own website. All of the website hosting and maintenance is handled by Shopify. This gives businesses more time to focus on other aspects of their business, such as marketing and product development.

Who uses Shopify?

Shopify is used by businesses of all types and sizes, from small businesses to large enterprises. Shopify offers a wide range of features and benefits that make it an ideal platform for businesses looking to sell online.

We will just put out a fact to demonstrate the popularity of the eCommerce platform: Shopify is used by over 600,000 businesses worldwide in over 175+ countries.

An eCommerce store owner needs to understand the different features of Shopify to help better set up their store. If you are planning to start an eCommerce store on Shopify, this article is just the one for you. You will learn in detail what Shopify is and the various features it offers.

Shopify has the power and scalability of an enterprise ecommerce platform with the extensibility, cost-effectiveness, and user-friendliness of modern software. In the contemporary world, Shopify is becoming the preferred eCommerce platform of choice for so many businesses. Shopify offers a wide range of features for businesses. This blog mainly deep dives into the features offered by Shopify which include:

A customizable platform

Shopify is user-friendly and easy to learn, even for people who are not tech savvy. The platform is customizable and allows you to add features as your business grows. You can also use Shopify to sell products on other platforms such as Facebook, Amazon and eBay. Shopify also offers a wide range of themes that you can use to create a unique look for your store.

A simplified checkout process

The checkout process on Shopify is very simple and easy to use. The platform allows you to add multiple payment methods, including PayPal and Amazon Payments. You can also set up automatic billing and shipping for your customers. Additionally, Shopify store owners can now integrate bSecure Payments only at their stores. 

Supports Blogs:

Apart from being an eCommerce platform, Shopify is a content management system that supports blogs for marketing. With Shopify, users can easily create and manage blogs on their e-commerce stores. Other features, such as support for product reviews, customer testimonials, and social media integration compliment the blogs and help in improving the website's SEO if a proper keyword strategy is used. Blogs can also be used to drive traffic to your website and help to build your brand. These features make Shopify an ideal platform for businesses that want to establish an online presence. 

Advanced Analytics Reporting

Shopify’s advanced analytics reporting feature is available for Shopify Plus and Advanced users. This feature provides detailed insights into business performance, including sales data and customer behavior. With this information, businesses can make more informed decisions about where to allocate resources and how to improve their operations. In addition to that, Shopify also offers custom reporting where you can make use of the many filters and editing features to analyze a particular set of data that needs your attention. 

Discounts and gift cards

Shopify also has built-in features of discounts and gift cards. This feature is great for businesses who want to offer their customers a little extra incentive to purchase from them. Discounts can be applied to items in the Shopify store, or to the total order value. Gift cards can be used as store credit, or they can be sent to friends and family. Discounts and gift cards can be used to encourage customer loyalty, drive traffic to the website, and boost sales during slow periods. 

Shopify POS

One of the most popular Shopify features is their Point of Sale (POS) system. The Shopify POS system is designed to be easy to use and helps businesses streamline the process of selling products in-store. The POS system can be used to track inventory, process payments, and create custom receipts. In addition, Shopify's POS system is highly customizable, so you can create a sales experience that is unique to your brand. 

Shopify Email

Shopify Email is one of the features that allow businesses to send bulk emails to their customers quickly and efficiently. Shopify Email has a wide range of features, including customizable templates, automated email campaigns, and detailed tracking reports. Overall, Shopify Email is an extremely valuable tool for any business that wants to engage with their customers on a more personal level and drive sales.

Integration with Help Desk Apps

One of the key features of Shopify is its integration with help desk apps. Shopify easily integrates with Zendesk, Freshdesk, HelpDesk, LiveAgent, etc. This feature is highly beneficial for businesses as it allows them to provide excellent customer service and support. By integrating Shopify with a help desk app, businesses can easily manage their customer inquiries and issues in one place. This helps streamline the support process and ensure that all customers get the help they need. This feature also allows businesses to track and resolve issues more efficiently.


In conclusion, Shopify offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. It is a versatile platform that can be customized to meet the unique needs of any business. Moreover, Shopify’s simple drag-and-drop interface and 24/7 customer support offers further convenience to eCommerce store owners. In short, Shopify is an excellent choice for businesses of all sizes who are looking for a comprehensive eCommerce solution.


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