Organic traffic is essentially free traffic; it comprises of those visitors that land on your website from sources you haven’t paid for, like search engines. While many merchants have started to utilize online stores to reach more audiences, many business owners still fail to successfully engage organic traffic sources effectively. 

In 2019, 43% traffic to ecommerce websites came from organic sources. 

To drive organic traffic to your website, you must first effectively leverage SEO tools and rules to attract people to your page. Consumers use multiple sources to look for products and services they need such as social media pages and search engines. Hence, how well your page ranks on Search Engine Result Pages (SERPs), can determine how many people see your website when they are looking for something to buy! 

36% of all consumers use search engines to obtain information. In contrast only 5% use Social Media. 

However, understanding how to use the power of SEO to attract organic traffic can be confusing and difficult, hence we have compiled a list of 8 solutions you can apply with ease! 

1. Use Better Keywords

When writing for your website, it is not only important to publish excellent content by utilizing content writing tools, but it is also essential that you include all the target keywords in your content. A lack of proper keywords can result in a poor rank on Google’s Search Engine Result Pages.

To optimize your keywords, you can use keywords research tools like Google Keyword Planner and SEMrush to identify the words relevant to your product. After identification, choose keywords that are high search volume and low competition. Adding these words to your page titles, URLs and meta descriptions will increase your ranking. Performing the same exercise can allow you to select target keywords for your product pages, which you can use to optimize product descriptions and product titles.

Beware of Stuffing: Stuffing is overuse of a specific keyword in a manner that seems unnatural, so as to manipulate the site’s ranking. Overstuffing can kill your SEO since Google’s algorithms now penalize it by decreasing the ranking or overall removal. 

2. Increase Page Speed

Pages that are slow to load can drive your customers away! Hence Page loading speed can be an important factor to investigate when evaluating your website’s performance. Moreover,  it is now also a parameter for the Google Search Engine, which means Page Loading Speed directly impacts how high up your website ranks. 

To increase your page speed, first check how fast your website is loading by using tools like Test My Site or Google PageSpeed. These tools will also help you analyze what is slowing your website down and provide fixes for you to speed everything up.

You’re racing the seconds: Remember that users are adept at tracking delays. As loading times goes from 1s to 3s, the bounce rate increases to 32%. Most users (90%) leave by the 5th second!

3. Know Your Competitors 

By using competitor analytics tools like SEMrush you can gain insight into the strategies your competitors are employing. Moreover, you can analyze their keywords to find gaps and use words that will help you outrank them. If you’re looking into optimizing your backlinks, it might be beneficial to checkout who your competitor is using and approach them for backlinks for your brand as well.

4. Optimize Your Site Architecture

It is important to ensure that your website’s structure is optimized and efficient. Not only do well designed websites lead to less cart abandonment it can also help you with SEO. A well-designed website can make it easier for Search Engine crawlers to map your website and in turn make it easier for your customers to find you. As a rule of thumb your website structure should attempt to be frictionless and intuitive, read more about this on our article on Cart Abandonment here

Mistakes to Avoid: Make sure your website doesn’t have any broken links that result in 404 errors, these can negatively impact your ranking. Moreover, these types of links also degrade your store’s online experience and drive customers away, using simple flat site structures can be an easy way to ensure that your users find the things they need to right away.

5. Build a Data-driven SEO Strategy

With competition increasing it has become harder to rank highly on Search Engine Result Pages without a formulated strategy. hence it is important that's your business uses insights gained from data to build your SEO strategy. this can be achieved by using SERP APIs which are a tested way of scraping the web and getting structured data which can help achieve your marketing goals. once you understand what your target audience is looking for and which backlinks a performing well you will be able to structure your SEO campaigns accordingly.

6. Leverage Internal links

internal links are important for the navigation of your website structure these links help consumers reach from one point on your website to another. a robust internal linking strategy can help you pass organic traffic from one page to another furthermore internal links indicate to Google which pages of your website are most important and help establish a hierarchy. 

7. Make It Work For Mobile

In the first quarter of 2021 54.8% of all global website traffic came from mobile. This figure has hovered around the 50% mark since 2017.

Making your website mobile friendly is an essential need for businesses in our time. Not only does it make your brand accessible to a larger audience, it is now also an important feature that effects your SEO ranking. This is because Google now uses a mobile first indexing system. For you this means that without a mobile friendly structure your website won’t be able to rank as well. 

To optimize for mobile, you can start by making your User Interface more responsive. Responsiveness means that your website will perform well regarding of the screen it is displayed on. This can work in tandem with improving page load speeds to offer a seamless browsing and shopping experience. Since mobiles are more prone to having unstable connections, they are also more likely to display your websites more slowly. Hence, it is important to keep your website lightweight. One way to do this is to implement Accelerated Mobile Pages on your website. 

8. Make a Blog

Blogs can be an important source of generating intrigue and traffic for your brand. Since product pages are quite limited in scope, not much content can be created from or on them. Hence, businesses can utilize well written blog posts to generate conversation and content for your products. Since blogs are not limited by inventory, businesses can generate as much content as they prefer to support their campaigns and strategies. 

You can also include relevant keywords in your posts so that you can rank for a lot more keywords than you normally would. Your content can drive traffic from your blogs to your products and help generate conversions. 

At bSecure we use our blog to share vital information and help guide our merchants in their pursuit of making a successful online store! Similarly, you can use your blog posts to not only engage but inform your customers on topics that interest them, as well as provide updates on the latest market trends. 

Final Thoughts 

Building an effective SEO strategy can be difficult, hence the checklist above can help you make sure that your business is set up for success. Organic traffic is a reliable and abundant source for generating conversions for your brand without having to invest into building marketing strategies or placing advertisements. Websites that are poorly designed are perform poorly in SEO as well. Hence generating traffic for your eCommerce platform is more than just researching keywords!

bSecure can help you streamline your checkout funnel and make sure less carts abandoned due to glitchy and slow interfaces. We also provide our merchants with heatmaps generated through Google Analytics to help them better understand what parts of the checkout process are not working well. To read more about what kind of data can be gained through analytics read our post on Big Data here


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