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Payments

Social Commerce with Reckitt Pakistan

The pandemic kick-started a behaviour shift that will most likely be permanent. Years of spending and projected consumer behavior shift happened in a matter of weeks. Products that were rarely bought online became online staples. Immediacy, convenience, and speed became top consumer demands. Brands had to strengthen their omni channel strategies, invest in their social media and demonstrate authenticity to have staying power.

Posted on 
May 31, 2021
  by
Mehwish Aslam
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